The power of digital media (usually referred to online media) has inspired me a lot through these years or rather never ceases to amaze me!
In
today’s discriminating and techno-savvy world, with almost every
business accomplished through the internet, a company’s presence over
the web has become mandatory or should I say ‘a crucial factor’?
Here are some of my observations how online channels are used by businesses today.
Realize
Realize
Based on my experience in this field (I’m not a techie thoughJ),
I have found that very few companies have exploited digital media
through their websites. I think every company needs to realize the
importance of their presence on the web with the ability to act fast,
engage a lot of creativity and utilize resources capable of delivering
innovative ideas keeping in mind their budgetary constraints.
Web
metrics play a crucial role in determining the type of content that can
attract and hold a customer’s interest, make them stay on the same
website for a long time and make them come back for more – ideally
meeting the user demand. Today, static images and plain text are
replaced with streaming media and much more interactive applications
providing the customer with a personalized experience. I feel many
companies are struggling to develop their web presence in making it into
more productive, virtual and a truly aggressive weapon.
Though
a company has a string of issues involved in managing their web
presence effectively, they also have to emphasize on the digital media’s
potential in transforming the entire market scenario thereby ensuring
greater ROI.
I would also add that opportunities are in abundance for any company willing to try out on these lines!
React
As
I was digging through an article on digital media, a particular
sentence caught my attention which in fact is apparently inevitable. It
says, ‘A website has 10 seconds to draw a visitor or the person will “go
back to Google”’! Well, are we talking here about “Love at first site”?
Yes we are!
In
this fast changing world, one has to face the reality that none of the
above turns into a reality so easily. Companies have to think from the
customers’ perspective, analyze and optimize his or her experience on
the website by tuning their infrastructure, improve data center
capability and effectively manage content delivery, thereby nurturing
relationships.
It’s
a do-or-die situation where IT organizations especially need to focus
and react immediately on enhancing the digital business in line with
their business objectives.
Reap
There’s
nothing compared to reaping enhanced ROI through comprehensive digital
media marketing in today’s world which is going through a major
financial recession. Though I might daresay that it would be a silver
lining amidst the gloom, a well defined approach with a strategic
network, leveraged intelligence and the intent of providing a rich
customer experience ensures improved business responsiveness and better
cost control.
Well
I do want to write more on the other areas of digital media in the
forth coming posts. I would honestly need your comments and suggestions.
