Virtual Reality and Marketing

Its interesting how (and how fast) certain things get adapted.

There have been these virtual reality worlds – SecondLife being the most prominent – that have caught on recently. They mostly serve the purpose of entertainment. Some “gurus” talk about how such virtual worlds will become a more intrinsic part of every person’s life.

So while that evolution is going on and all attention is focused on SecondLife and similar avatars (pun intended ), there is this tangential development that happens in, of all the places, in B2B marketing! Now you can host and attend virtual events, virtual tradeshows!

Fascinating, but will it really stick? This is the question I had when I saw the first versions of these virtual event platforms come out a couple of years ago. Well it seems it has. There seems to be quite some activity in this space. And especially in these cost-conscious, budget-slaugthering times, attending a virtual tradeshow seems like a great idea!

There are a few platforms that are fast gaining pace. And at Hexaware, we are participating in our first virtual tradeshow

SAP HR 2009 Virtual Conference (a virtual version of the real-life SAP HR 2009 conference that we took part in earlier this year). There is a registration fee (similar to the fee you would pay for the live conference, but there are no travel costs and hassles!).

See you at the conference! Link here -> http://www.hr2009.com/homepage.cfm?s=

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